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Spreading unforgettable moments and inspiring joyful movements.
What if you woke up in the morning looking forward to getting moving?
Edony was born in Milan as the founders wanted to bring physical and mental wellbeing to the world, by inspiring women to find joy in moving, and do it as often as possible.
Why?
Because at Edony, we strongly believe that movement is a medicine, and that enjoyment is the magic ingredient.
Because you need passion to be consistent, and you need consistency to achieve results.
And because physical activity can mean performance and surpassing yourself. But it really doesn’t have to. Before anything else, sport is an experience, an exchange, a breath of fresh air, a moment to yourself.
Our designers have leveraged decades of international experience in the fashion industry to create garments that are both super comfortable and ultra fashionable, to be worn even outside the gym.
One of our main goals is to be as sustainable and skin-friendly as possible, and we do so by using only OEKO-TEX certified and recyclable materials, with antibacterial and allergenic properties.
In order to offer a high-quality experience, we have researched and selected only the best fabrics, 100% developed and produced in Italy, as well as the best Italian suppliers, to minimise the CO2 impact and ensure that all workers involved are treated fairly.
Sculpting - Stretching - Breathing
We set out to achieve a positive and inclusive experience for all women, whether they want to move or be stylish when going out.
Our products are imagined in Milan by renowned designers who want women to feel comfortable, beautiful and stylish. To be empowered.
We focus on trendy colours and designs, as well as flattering shapes, without compromising on the technical aspects that we are known for.
Edony, Joy in Moving
